CRM stands for “Customer relationship management”. This is a central place that can help you automate a huge percentage of your process and simply make life a whole a lot easier. You can store your leads, passwords, manage finances, manage appointments, store contracts, and so much more using a CRM. You can even set reminders for follow ups and other things to keep you focused on the main goal which is to get deals. It will give your hours back in your week you can use to do what you do best instead of worrying about the small tedious tasks.